The Federal Trade Commission (FTC) in the United States has changed the definition of diamonds in its jewelry guidelines by removing the word ‘natural’. This further reinforces the position of lab-grown diamonds as real diamonds.
How often have you found yourself in a dilemma when buying diamonds? Most people are torn between choosing between the two types of diamonds based on the sources they come from: mined diamonds and lab-grown diamonds. If your decision is based on the factors of cost and the need to consciously buy an ethical product, you would definitely choose a man-made diamond. But for years, we’ve been told that only those diamonds that are created and sourced from the earth are real diamonds.
Finally, with this change by the FTC, which is based on scientific facts, most consumers are getting clarity about the misleading terms and the general confusion related to the authenticity of diamonds. The FTC guides are formed to protect consumers from deceitful communication by marketers and help consumers make informed choices.
Considering that the earlier definition was made in the year 1956, after which technological advances have made it possible to create diamonds in labs, the FTC eliminated certain words related to mined and man-made diamonds. Some of the crucial changes are:
The new definition reads, “A diamond is a mineral consisting essentially of pure carbon crystallized in the isometric system.”
The word “natural” is eliminated from the earlier definition.
The word synthetic has been removed in conjunction with man-made diamonds.
A clear distinction has been made between man-made diamonds and cheap diamond simulants.
Earlier, man-made diamonds could not be called real, cultured, genuine, stone, or birthstone. However, with the new guidelines, man-made diamonds can include these terms in their glossary.
On one hand, this move by FTC has brought worry to the mined diamond industry, and on the other hand, consumers and man-made diamond producers have gained immensely. Consumers will now be sure that the diamonds they buy are, in fact, real. For diamond producers and sellers, it comes as a relief as they can now communicate with consumers with much clarity and confidence.
Man-made diamonds are about 30% cheaper than mined diamonds. Man-made diamonds are ethically produced and contribute to conscious buying and selling. Man-made diamond producers and jewelry brands will now be able to comfortably and confidently market their products as real and genuine without causing confusion for consumers. As manufacturing technologies for man-made diamonds advance, the supply of these diamonds will increase to meet the market demand. The prices, too would see a decrease, meaning more consumers would be able to purchase real diamonds.
Whether mined or man-made, a greater number of consumers will be able to afford and buy real diamonds, which is a delightful promise for consumers.
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