Hundreds of thousands of people are affected by the corona virus outbreak. It has likely changed the world for ever. This human tragedy has not only affected the lives of the people but also has a growing impact on the global economy. The months ahead will be quite dynamic and volatile. The goals are to maintain many aspects of economic and social life today and constantly monitor the outcome of this approach. One of the most gratifying things to see is how the lab created diamond industry has come together to help each other.
Internet has become more essential than ever before to connect with people, for business and also your customers. Now is the perfect time, if you have missed out on investing time an energy on your lab grown diamond website and online marketing channels during this economic downturn. There is an explosion of webinars and webinars conferences giving tips and advices to businesses on how to survive these tough times.
Keep your employees busy by increasing their training and product knowledge for manmade diamonds. Reaching out to clients is very important to stay in business and be noticed. The sales team can call, send an email or text to clients checking up on them or seeing if they have any requirements. The company should also encourage the employees to volunteer in community focused activities. It is very important that employees do something meaningful that can be training focused, out reached focused or community focused which would draw a line between anxiety and comfort for them.
Every morning or every alternate day there can be Zoom meets, where all the employees can get their face on the screen and just ask about each other and talk general. This act brings all the employees together and creates a sense of normalcy which is currently a need of an hour. People are looking for escapism, send some normal marketing messages to your clients other than Covid- 19 related. Reaching out to your core customers and letting them know how you are making amendments to give your best to them as you care for them. Use a very sincere, personal tone to show your customers how important they are to you. Join the lab grown diamond forum where you can discuss, assure and encourage on how to overcome current challenges and prepare for future.
It is important to create a marketing campaign for synthetic diamonds based on the emotional side of things and not just try to sell the diamonds. Being compassionate and creative is the key here. If there is enough money, advertise on social media platforms like Google Ad words, Facebook, Instagram and other conventional media which are charging less now than they usually do.
It is good to acknowledge the current scenario but the most important element required right now is empathy. Paying gratitude to people who are in front lines serving and protecting us. Being concerned for the ones who are suffering. This pandemic has definitely brought out so much good in people.
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